EA Online Pass Raises $15 to $20 Million
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Posted September 8, 2011 by Ben Strauss
Though many gamers saw the Online Pass as yet another money making ‘scheme,’ the success of the system has been evident. EA CFO Eric Brown made note of earnings for the Online Pass at the Citi Tech Conference today, stating that over $15-$20 million has been brought in since launch.
"The revenues we derive from that haven't been dramatic," Brown said. "I'd say they're in the $15-$20 million range since we initiated the program."
As each pass costs $10, and is featured on multiple EA titles, the success is surely indicative of consumer willingness to pay for online content.
Ben Strauss is a student at Xavier University studying Marketing and Philosophy. He has been an active gamer since he got his hands on a Nintendo, and looks to help further gaming as a legitimate creative and entertainment development entity.
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