Video Game Reviews 4 You

Posted September 9, 2011 by Ben Strauss

The digital downloading race has increased pace with EA’s big push with Origin.  EA has announced that the new service has hit over 4 million installations, and that the publisher is close to opening up distribution options to third-party vendors. 

"Initially, Origin is set up to deliver EA games, but very soon, we'll be delivering third-party content to Origin," said Eric Brown, EA CFO. 

The games giant had recently mentioned that content from other developers and publishers would certainly be welcome on the platform.  EA SVP of global online David DeMartini noted to IndustryGamers that the overall strategy is to be a platform where all publishers could see the value in such a digital distribution-centric system. 

EA plans to “leverage our backend infrastructure -- the 130 million-plus registered users that we have, the multitude of digital payment methods, et cetera."  Brown did not go into detail on which third-party groups would be signed up for distribution on Origin at this time.

If anything, the true push of Origin should be coming for this holiday.  Now that EA has tied Battlefield 3 together with Origin, there is strong backing to get gamers signed up. 

"We're fairly excited about Origin," Brown mentioned. "We have about 4 million installs of the client; we expect that number to climb substantially as we enter this ... holiday season."

[via Gamasutra]

Ben Strauss is a student at Xavier University studying Marketing and Philosophy. He has been an active gamer since he got his hands on a Nintendo, and looks to help further gaming as a legitimate creative and entertainment development entity.

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