Video Game Reviews 4 You

Posted September 8, 2011 by James Brightman

Xbox 360 sold 308,000 units during NPD's August reporting period, making it the best selling console in the U.S. yet again. This is a feat that Microsoft has now pulled off for 14 of the last 15 months, and it managed to do so even with PS3 seeing a sales spike from its $50 price cut.

Microsoft said in a statement: "Sustained consumer demand for Xbox 360 and Kinect have helped the console maintain its number one spot in 2011, proving that consumers continue to recognize the excellent value and amazing games and entertainment experiences delivered by Xbox 360. With an exciting holiday sales season coming up, marked by blockbuster game titles and great new hardware offerings, we continue to expect this to be the biggest year in Xbox history, and the distinction of being this year’s best-selling console worldwide."

Overall, Xbox 360 had 43% share of the console market in the U.S., which Microsoft pointed out "marks the sixth month Xbox 360 has had more than 40 percent of the current-generation console market share." Additionally,  total retail spend on the Xbox 360 in August (hardware, software and accessories) reached $232 million, which is the most for any console in the U.S.

Can Xbox 360 do it again in September? PS3's coming on strong, but Xbox 360 should also see a nice lift from the huge hype surrounding the blockbuster Gears of War 3 launch.

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.

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