Nintendo 3DS Sales Jump 260% After Price Cut

Posted September 8, 2011 by James Brightman


Nintendo announced today that for the August NPD reporting period, the company managed to sell 235,000 units of its 3DS handheld. Games retailer GameStop had already said that the sales bump for 3DS had been "significant," and indeed Nintendo said that 185,000 units were sold in the period following the $80 price cut.


Nintendo said that the 3DS sales spike represented an increase of more than 260 percent during the comparable 19-day time period in July.


"Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "With Star Fox 64 3D and the new Flame Red color launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season."


In addition to the 3DS sales numbers, Nintendo revealed that 190,000 Wiis were sold in August along with 165,000 DS units.


Nintendo is currently planning a second analog stick add-on for 3DS, but full details have yet to be announced. We have to wonder what the 235,000 gamers who bought the handheld in August think about this.


James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.


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