Video Game Reviews 4 You

Posted September 7, 2011 by Ben Strauss

Madden NFL 12 has already made a sure success of itself, with 1.4 million units sold based on week-one sales. The figures are an improvement over Madden 11 to the tune of over 10 percent. Even more interesting is that digital gross revenue for the title is already markedly increased over last year by 78 percent.

”With the start of the NFL season only days away, fans are thrilled to get back to football and they’re doing so in record numbers through Madden NFL 12,” says Andrew Wilson, executive vice president of EA Sports. “The growth across console and digital shows that the appetite for the Madden NFL franchise has never been bigger.”

“Madden NFL 12 is off to a great start, and we’ve seen a tremendous amount of excitement and demand this first week,” added Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. “Fans lined up at Best Buy stores around the country for midnight launch events to be the first to bring Madden NFL 12 home and get a jump on their rivals.”

EA also highlighted that 5.4 million games have been played online, and that the Ultimate Team bonus has already attracted 200,000 purchases. Additionally, Madden 12 in its first week on mobile reached the number one top paid spot on the Android market and ranked in the top 10 grossing on the App Store for iOS platforms.

Ben Strauss is a student at Xavier University studying Marketing and Philosophy. He has been an active gamer since he got his hands on a Nintendo, and looks to help further gaming as a legitimate creative and entertainment development entity.