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Posted September 7, 2011 by James Brightman

PlayStation 1 launched in 1995 and Peter Dille was there to help Sony's entrance into the gaming industry in North America. Dille left Sony Computer Entertainment America back in March, but now he's finally landed at a new company: mobile advertising network Tapjoy. He'll serve Tapjoy as CMO, and he'll be responsible for enhancing the firm's position "as the leading mobile advertising and app distribution network and to position the Tapjoy brand with the more than 250 million consumers it helps serve."

“It’s an extremely exciting time to be joining the Tapjoy team as it continues to earn its leadership position within the mobile advertising space and prepares to launch some very innovative solutions for mobile users, advertisers and app developers,” said Dille. “The mobile space is poised for continued hyper growth, and I’m looking forward to helping the team build its core business globally as well as begin to leverage the Tapjoy network’s incredible reach with consumers.”

“Peter has proven operating chops in the interactive entertainment industry and we are absolutely thrilled to bring Peter’s depth of experience to the Tapjoy team as we continue our rapid expansion,” said Mihir Shah, President and CEO of Tapjoy. “Peter's success with gamers and networked communities, and his dedication to providing the highest quality user experiences, will serve us tremendously as we continue to grow our service offerings, expand into new markets, and build the Tapjoy brand throughout the world.”

Dille left Sony for a few years during the PS2 era to join THQ as its Senior Vice President of Worldwide Marketing, but he returned to SCEA to lead the marketing for the launch of PS3 as the company's SVP of Marketing. He also spent some time managing the operations of the PlayStation Network.

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.